Your Nutrition GPS
Track Coach is the AI partner that logs your meals and guides you toward your goal. Get real-time answers for everything from what’s slowing you down to what to order for dinner tonight.
Join the Beta User Program and answer a monthly email survey, weekly in app surveys, and maintain minimum usage threshold and use Track Coach for Free during the Beta Program.
The Beta Program is intended to help us improve the experience for users like you. We love user feedback and want to make sure we continue to innovate our features to meet your needs, and help you hit your goals.
To join the program, sign up for Track Coach, when your free trial is coming to an end you will have the option to subscribe, or join the Beta Program, simple.
Already a subscriber and interested in joining the Beta Program? Reach out and let us know!
Use the in app feedback and send us a note with your interest.
Join now!
“I built Track Coach because I was tired of doing data entry for my own nutrition. I wanted a partner, something that could handle the tasks of looking up food nutrition and logging and give me answers when I was out at a restaurant or stuck on a plateau. It’s the GPS I wish I had when I started my journey.”
— David, Founder
Nutrition management should look forward.
Traditional food logs are just post-meal audits. The real value comes from using data to dictate your next move. But tracking entries and constantly interpreting macro trends introduces massive daily friction.
Track Coach automates the backend mechanics of database logging, recipe formulation, and predictive analysis. Set your targets, remove the guesswork, and actively engineer your daily nutrition instead of just reviewing the past.
Lighten the load of daily logging
Most people stop tracking their food within the first two weeks when using traditional tracking apps.
The data is clear: consistency drives results, and frictionless logging drives consistency.
Your brain misses hundreds of calories when you eat out
In a study of over 3,000 restaurant meals, adults underestimated their meal by an average of 175 calories (actual meal: 836 calories), while teenagers missed the mark by 259 calories (actual meal: 756 calories)
Your memory leaves out nearly half of your daily food
In a landmark study, people struggling to lose weight underestimated their daily food intake by an average of 1,053 calories a day, forgetting or underreporting nearly 47% of what they ate. Across 59 clinical studies, daily food logs routinely missed actual intake by 8% to 47%.
The bigger your meal, the bigger your visual blind spot
Human eyes get easily tricked as portions grow. In tests, people guessed small snacks accurately, but underestimated a 1,000-calorie meal by 25% (guessing it was only 750 calories).
“Healthy” branding tricks you into ignoring a quarter of your meal
Teenagers eating at Subway guessed their meals had 25% fewer calories than teenagers eating the exact same amount of calories at McDonald’s. Adults made the same mistake, underestimating Subway meals by 20%.
A “Low-Fat” label tricks you into eating 28% more
Simply putting a “low-fat” label on candy caused people to eat 28% more calories in a single sitting without realizing it.
Adding celery to a cheeseburger makes it look 100 calories lighter
In food experiments, adding a healthy side (like 3 celery sticks or a side salad) to a cheeseburger led people to estimate the combined meal as having up to 100 fewer calories than the cheeseburger presented alone.
Sugary drinks slip right past your calorie radar
Adults who ordered a high-calorie drink with fast food underestimated their meal by 324 calories, compared to missing only 102 calories when they didn’t order a drink.
Being hungry tricks your eyes into seeing 20% less food
When people were fasting or hungry, they rated food energy 18% to 22% lower than when they were full (estimating ~255 calories versus ~312 calories for the exact same food).
Even nutrition experts fail visual guessing tests
On standardized food photo quizzes, dietitians and nutrition experts correctly guessed meal calories only 25% of the time (5 out of 20 correct), the exact same score as everyday people. In daily tracking, dietitians still underreport their own food by 5% to 14.5%.
Your memory wipes out 20% of yesterday’s food within 24 hours
In controlled testing, when people were asked to recall what they ate just 24 hours earlier, they failed to remember 20% of the food they had actually consumed.
Guessing portion sizes leads to a 53% calorie tracking error
When people try to log common foods without weighing or measuring them, volume guessing errors reach 63.9%, causing their calculated calorie totals to be off by 53.4%
Your goals are heavy. Your tracking shouldn’t be.
Get GPS for your personal nutrition. Agentic AI automates logging, provides proactive coaching, and builds personalized meal plans with on-demand recipes to support your health journey.
Simple inputs. Amazing outcomes.
AI automates tracking and math. End the frustration of searching databases and focus on the journey, not the data entry.
Personal Chef Mode
Need to know what you can make for dinner that will keep you on track for your macros today?
Step into the Kitchen Studio
Navigate “what’s for dinner?” with ease. On-demand recipes personalized for your tastebuds and nutrition goals.
This is nutrition resource management for the real world.
Nutrition Intelligence
Stop tracking and start understanding. MackCrows turns AI-powered logging into instant insights for real-world decisions.
Smart Nutrition Planning
Most apps record what you ate; we can tell you what to eat next. Get on-demand feedback and insights about your nutrition.
Favorite recipe?
Bring your own recipes, take a pic of Grandmas recipe card, create, edit, and share. Check out Mack’s Favorite Recipes and add from his shared recipes.
New Feature:
Meal Planning Agent
Track Coach will shop your local grocer sales, build a meal plan to hit your targets, tailored to your tastes (and even use that leftover chicken too).
Insights
Explore expert articles and AI-driven tips designed to empower your health and fitness journey with practical, easy-to-follow advice.
Stop Nutrition Tracking To Lose Weight
I stopped spending time looking up nutrition data and started asking, how can I use…
Your Calorie Calculator is Lying to You
Most “fitness experts” start with a calculator. I started with a reality check. If you’ve…
Food Diaries Fail: Why 80% of People Quit Tracking
If you have ever downloaded a food-tracking app, used it for ten days, and then…
Support your health and fitness journey with tools you can use.
Simple tools, better results.
Questions or Comments, Reach Out!
